Currently the annual consumption of water bottles in the United States is over 30 billion and that is only counting the United States. So the guys over at End Bottled Water have a solution to help lower that number. This is a water bottle with a filter because they know that many people do not drink tap water simply because of health issues. So what you do is simply pour the water in close the top and drink while the filter located in the cap filters all the water that you are drinking.